Join Chris Walker, Founder and CEO of Refine Labs, as he shares his top tips on how leaders can create a best-in-class B2B marketing strategy that creates demand and revolutionizes the way you think about your customers.
Discussions in the episode:
- Challenging the revenue scaling model: creating demand first
- What is dark social?
- How to capture demand and move customers into the buying cycle
- Seeing revenue as a business metric, not a sales metric
- The evolving trends with B2B customers
