Find out how brands can disrupt in a crowded marketplace with Ed Williams, CEO of Candy Kittens.

On a mission to challenge the traditional perception of sweets, Candy Kittens have established themselves as a household name, having recently partnered with BrewDog to bring a new IPA to market.

Discussions in the episode:

  •  The power of storytelling within a brand
  • Global expansion lessons learnt
  • The most powerful tactics for disrupting a market
  • The importance of vision within a start-up