The Client

Under the leadership of entrepreneur Adam Norris, Pure are transforming the way we move in cities and towns by building the world’s leading platform for personal electric micromobility.


Pure partnered with X4 Technology to build their strategic leadership team. At the point of engagement, they had £50m of funding committed to expand across the globe and sought the experience, expertise and network of our executive search team to acquire key business leaders to drive their growth.

The Solution

Our key strength is the unique partnerships we develop; Doug immersed himself in Pure, building relationships with the founding team to truly understand their ambitions. By developing a deep appreciation of their values, he has been able to successfully deliver targeted searches in accelerated timeframes for the industry’s most influential minds.

Doug has played an instrumental role in shaping the product, marketing, finance, legal, people and retail teams at Pure, and continues to focus on aligning their ambitious growth agenda with the world-leading teams required to realise it.

Doug is an invaluable recruitment partner. He has been vital in sourcing and recruiting ‘best in class’ talent from our Leadership Team through to our International Expansion graduates, needed to shape the future and success of our business. Doug’s skill is in understanding both his client and his candidate in depth. He has truly been a trusted and talented partner and I have no doubt that Doug will continue to remain a vital part of PURE’s growth and future.

Chief of Staff



Types of roles

  • Chief Product Officer
  • Chief People Officer
  • Head of Customer Experience
  • Financial Controller
  • Technical Manager
  • Head of Customer Service
  • Ecommerce Director
  • General Counsel
  • Bilingual Marketing Lead
  • Head of Video

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